Open AccessPERANCANGAN MEDIA KATALOG SEBAGAI PENUNJANG INFORMASI DAN PROMOSI PADA CV.ZERO STORE
Author(s) -
Dewi Immaniar Desrianti,
Anita Bawaiqki Wandanaya,
Asih Sumaryani
Publication year - 2014
Publication title -
creative communication and innovative technology journal
Language(s) - English
Resource type - Journals
ISSN - 2655-4275
DOI - 10.33050/ccit.v7i2.243
Subject(s) - promotion (chess) , competition (biology) , revenue , product (mathematics) , business , advertising , service (business) , quality (philosophy) , marketing , variety (cybernetics) , sales promotion , computer science , mathematics , political science , sales management , ecology , philosophy , geometry , accounting , epistemology , politics , law , biology , artificial intelligence
With the development of computer technology , especially in the field of multimedia enabling competition in the highly competitive retail world . At the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers who are loyal and inevitably this makes employers think hard to find a way to survive and stable in the business . One way is to use visual communication media can indirectly communicate the expected value of its effectiveness in product marketing programs . CV.Zero Store is a company located in Villa Mutiara Pluit Tangerang which sells a variety of products and a jersey type shirt screen printing . The problems that exist in the company does not have a means of supporting media promotion of effective programs , this company is already using a media campaign to promote its products as it is used today is the brochures , banners , promotions with clients directly keklien and perceived inadequate for future promotion . Therefore , it takes promosiyang other means such as the media in the desired catalog marketing targets that have been programmed . For media catalog is a masterpiece of design that is packaged in the form of a booklet which is a medium that can be made in the company’s assets that can be used to improve an image or the image of the company to establish cooperation relations with companies , institutions and other relevant agencies . Besides the new design is expected to add variants of the media campaign so as to form the image or the image of the company as desired . Therefore dituangkanlah such a design in an article entitled “Designing Catalog For Supporting Information Media and Promotions at CV Zero.Store “