Open AccessHow Theory of Planned Behavior And Percieved Risk Affect Online Shopping Behavior
Author(s) -
Cicilia Sriliasta Bangun,
Tessa Handra
Publication year - 2021
Publication title -
aptisi transactions on management
Language(s) - English
Resource type - Journals
eISSN - 2622-6812
pISSN - 2622-6804
DOI - 10.33050/atm.v5i2.1594
Subject(s) - affect (linguistics) , psychology , theory of planned behavior , risk perception , norm (philosophy) , social psychology , control (management) , structural equation modeling , consumer behaviour , applied psychology , perception , computer science , statistics , mathematics , artificial intelligence , communication , neuroscience , political science , law
This study aims to analyze the affect of attitude, subjective norm, perceived behavioral control, and perceived risk on intention to shop online and its impact on online shopping behavior. The exogen variables on this study are attitude, subjective norm, perceived behavioral control, and perceived risk. While the endogen variables are intention to shop online and behavior to shop online. Data collection was carried out by distributing 100 questionnaires to users of e-commerce as respondents. By using SEM PLS, this result of this study showed that from 5 initial hypotheses were developed; only 2 hypotheses did not affect to shop online’s behavior; there were subjective norm to intention to shop online; and perceived risk to purchase intention