Open AccessFEATURES OF THE FORMATION OF THE MARKETING POLICY OF THE HOTEL INDUSTRY
Author(s) -
O. Kolontaievskyi,
K. Privalova
Publication year - 2019
Publication title -
komunalʹne gospodarstvo mìst
Language(s) - English
Resource type - Journals
eISSN - 2522-1817
pISSN - 2522-1809
DOI - 10.33042/2522-1809-2019-2-148-85-88
Subject(s) - marketing , marketing management , return on marketing investment , business , marketing strategy , marketing mix , order (exchange) , marketing research , public sector marketing , marketing effectiveness , digital marketing , agricultural marketing , business to government , relationship marketing , finance