Open AccessThe role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix)
Author(s) -
Natasya Stefanny,
Filda Rahmiati,
Mastura Roni
Publication year - 2022
Publication title -
ideas
Language(s) - English
Resource type - Journals
ISSN - 2808-1803
DOI - 10.33021/ideas.v2i1.3696
Subject(s) - advertising , purchasing , popularity , business , brand image , snowball sampling , marketing , variables , brand awareness , variable (mathematics) , psychology , computer science , social psychology , mathematics , mathematical analysis , statistics , machine learning