Open AccessPengaruh Media Terhadap Identitas Budaya Lokal Melayu Palembang
Author(s) -
Reza Aprianti,
Muḥammad Farīd
Publication year - 2018
Publication title -
firm journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2541-3473
pISSN - 2527-5852
DOI - 10.33021/firm.v3i2.477
Subject(s) - mass media , entertainment , media use , psychology , sociology , object (grammar) , identity (music) , function (biology) , social psychology , advertising , computer science , art , business , aesthetics , visual arts , artificial intelligence , evolutionary biology , biology
Mass media has a function in human life that is as information channel, perform functions as educators, to provide entertainment and as a media persuasive. It is from this function that this study will raise the preparation of how the mass media influence on local cultural identity. Media Television is the object of research is local television in South Sumatra using quantitative research methodology. The theory that made in this research is adolescent with level of education sma. The results of this study can be influence although not very significant between the influence of media and adolescent understanding of local culture.