Open AccessThe Impact of Proactiveness in Enhancing Marketing Performance
Author(s) -
Amla Mohsen Naji,
Muayed Ahmed Lammz
Publication year - 2017
Publication title -
mağallaẗ al-ʿulūm al-idāriyyaẗ al-ʿirāqiyyaẗ
Language(s) - English
Resource type - Journals
ISSN - 2520-5080
DOI - 10.33013/iqasj.v1n3y2017.pp177-205
Subject(s) - proactivity , business , marketing , empirical research , population , management , statistics , economics , mathematics , demography , sociology
This Study Aimed At Investigating The Impact Of Proactiveness On Marketing Performance In Two IT Companies In Iraq. The Statistical Population Include (186) Managers, Supervisors, Employees Of Departments (Marketing, Sales, Social Responsibility, Human Resources, Technical, Financial). Empirical Results And Findings Of The Study Were As Follows: The Two Companies Are Adopting And Practicing Proactiveness. There Is A Significant Impact Of Proactiveness On Their Marketing Performance. The Study Also Showed That There Is Significant Difference Between The Two Companies In Implementing Proactiveness.