Open AccessThe Role of Value Chain in Winning Satisfaction and Customer Loyalty
Author(s) -
Nidal Mohammad Al-Khalaf,
Nour Faleh Hassan
Publication year - 2017
Publication title -
mağallaẗ al-ʿulūm al-idāriyyaẗ al-ʿirāqiyyaẗ
Language(s) - English
Resource type - Journals
ISSN - 2520-5080
DOI - 10.33013/iqasj.v1n1y2017.pp87-105
Subject(s) - customer satisfaction , business , customer delight , marketing , customer retention , customer equity , customer advocacy , loyalty business model , customer to customer , loyalty , service quality , service (business)
Current research deals with the subject of the value chain and indicate their satisfaction and customer loyalty through the after sales services activity came the importance of research through to all of the value chain and how work to earn customer satisfaction if the value string consists of a series of activities and one of those activities is the after sales services activity that works to provide assistance to the customer after the purchase process and solve the problems associated with the procurement process by listening to the customer and work on the study Those problems, which result in customer satisfaction for those considering company earn customer satisfaction and loyalty in the meantime interest to all companies that work to increase market share and ensure its continuity under intense competition in the current economic environment.