Open AccessThe impact of innovation in enhancing marketing performance
Author(s) -
Amala Mohsen Naji,
Muayed Ahmed Lazem
Publication year - 2017
Publication title -
mağallaẗ al-ʿulūm al-idāriyyaẗ al-ʿirāqiyyaẗ
Language(s) - English
Resource type - Journals
ISSN - 2520-5080
DOI - 10.33013/iqasj.v1n1y2017.pp223-245
Subject(s) - business , marketing , population , sociology , demography
Researcher Seeks On This Study At Investigating The Impact Of Innovation On Marketing Performance In Three Telecom Companies In Iraq in) Zain Iraq, Asia cell , Korek). The Statistical Population Include (150) Managers, Supervisors, Employees Of Departments (Marketing, Sales, Social Responsibility, Human Resources, Technical, Financial). Empirical Results And Findings Of The Study Were As Follows: There Is A Significant Impact Of The Innovation On Their Marketing Performance.