Open AccessCorporate Social Responsibility (CSR) Activity for Service Brand: Effects of CSR-Brand Fit, Consumer-CSR Fit on Skepticism and Brand Loyalty
Author(s) -
Yuquan Zhou
Publication year - 2022
Publication title -
journal of humanities and social sciences studies
Language(s) - English
Resource type - Journals
ISSN - 2663-7197
DOI - 10.32996/jhsss.2022.4.2.20
Subject(s) - corporate social responsibility , skepticism , brand loyalty , loyalty , business , perception , marketing , psychology , advertising , public relations , political science , philosophy , epistemology , neuroscience