Open AccessAnalysis of the Effect of Location, Design, Housing Facilities, Environmental Characteristics and Developer Brands on Land Value of Housing Properties in Medan Sunggal
Author(s) -
Kevin Blasius Lie,
Khaira Amalia Fachrudin,
Hilma Tamiami Fachrudin
Publication year - 2021
Publication title -
journal of economics, finance and accounting studies
Language(s) - English
Resource type - Journals
ISSN - 2709-0809
DOI - 10.32996/jefas.2021.3.2.17
Subject(s) - business , value (mathematics) , sample (material) , regression analysis , hedonic pricing , population , environmental economics , transport engineering , marketing , agricultural economics , engineering , statistics , economics , econometrics , mathematics , chemistry , demography , chromatography , sociology
This study was conducted to examine the effect of location, design, housing facilities, environmental characteristics, and developer brand on the land value of housing properties in Medan Sunggal. The population in this study were all houses in the Imperial Mansion Housing Complex and the Habitat Housing Complex with a total of 250 housing units that had been inhabited and the sample was 72 housing units. The data analysis technique used is multiple linear regression analysis. The results showed that location, facilities, environmental characteristics, and developer's brand had a positive and significant effect on the market value of land, and design variables had no significant effect on the market value of land considering that these parameters had a significant effect, then the development of locations, facilities, and environmental characteristics should also contribute to the brand developer.