A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program | Zendy

Terrence Arvin S. Auyong | Zendy; Shawn Caesar M. De Jesus | Zendy; Donnel Doglas G. Maralit | Zendy; Aaron Joshua T. Obeles | Zendy; Francis Lawrence B. De Jesus | Zendy

Open Access

A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program

Author(s) -

Terrence Arvin S. Auyong,

Shawn Caesar M. De Jesus,

Donnel Doglas G. Maralit,

Aaron Joshua T. Obeles,

Francis Lawrence B. De Jesus

Publication year - 2022

Publication title -

journal of business and management studies

Language(s) - English

Resource type - Journals

ISSN - 2709-0876

DOI - 10.32996/jbms.2022.4.2.30

Subject(s) - marketing , product (mathematics) , nonprobability sampling , advertising , perception , business , influencer marketing , thematic analysis , purchasing , sales promotion , promotion (chess) , qualitative research , psychology , marketing management , population , mathematics , sociology , sales management , relationship marketing , social science , demography , geometry , neuroscience , politics , political science , law

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