Open AccessA Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program
Author(s) -
Terrence Arvin S. Auyong,
Shawn Caesar M. De Jesus,
Donnel Doglas G. Maralit,
Aaron Joshua T. Obeles,
Francis Lawrence B. De Jesus
Publication year - 2022
Publication title -
journal of business and management studies
Language(s) - English
Resource type - Journals
ISSN - 2709-0876
DOI - 10.32996/jbms.2022.4.2.30
Subject(s) - marketing , product (mathematics) , nonprobability sampling , advertising , perception , business , influencer marketing , thematic analysis , purchasing , sales promotion , promotion (chess) , qualitative research , psychology , marketing management , population , mathematics , sociology , sales management , relationship marketing , social science , demography , geometry , neuroscience , politics , political science , law