Open AccessThe Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines
Author(s) -
Lance Astoriano,
Justin Albert D. Gerona,
Juan Carlos R. Marzan
Publication year - 2022
Publication title -
journal of business and management studies
Language(s) - English
Resource type - Journals
ISSN - 2709-0876
DOI - 10.32996/jbms.2022.4.2.29
Subject(s) - customer engagement , business , marketing , digital marketing , social media , advertising , social media marketing , influencer marketing , relationship marketing , marketing strategy , return on marketing investment , marketing management , computer science , world wide web