Open AccessTikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials
Author(s) -
Mary Aubrey G. Gesmundo,
Melvin Dave S. Jordan,
Wee Hansei D. Meridor,
Dainielle Vien Muyot,
Mary Caroline N. Castaño,
Agnes Jocelyn P. Bandojo
Publication year - 2022
Publication title -
journal of business and management studies
Language(s) - English
Resource type - Journals
ISSN - 2709-0876
DOI - 10.32996/jbms.2022.4.2.27
Subject(s) - social media , marketing , recall , advertising , brand awareness , business , upload , psychology , political science , computer science , law , cognitive psychology , operating system