Open AccessInfluencing Factors on Mobile Wallet Adoption in the Philippines: Generation X’s Behavioral Intention to Use GCash Services
Author(s) -
Alyssa Cacas,
Mariel Bea Alecar Diongson,
Glenda Mica Olita,
Rosalyn Perkins
Publication year - 2022
Publication title -
journal of business and management studies
Language(s) - English
Resource type - Journals
ISSN - 2709-0876
DOI - 10.32996/jbms.2022.4.1.18
Subject(s) - business , generation y , marketing , cash , technology acceptance model , mobile payment , usability , behavioral pattern , advertising , finance , payment , engineering , computer science , software engineering , human–computer interaction
Over the years, financial services have constantly evolved from cash to card to digital transactions. The usage of cashless transactions in the Philippines is not as high in developed countries. The trajectory of generation X’s behavioral intention to adopt GCash was popularized during this pandemic crisis. Currently, there is limited information on the influencing factors that impacts this behavioral intention on the adoption of the untapped target market. This paper aims to investigate the factors that influenced the mobile wallet adoption of generation X in the Philippines that focuses on perceived risk, ease of use, rebates, and social influence. From the survey of (N=385) non-users respondents, the results present a positive effect on generation X's behavioral intention to adopt GCash and a significant relationship between the influencing factors and behavioral intention. This study concludes that these influencing factors have a significant effect on the Filipino generation Xers’ behavioral intention.