Open AccessImplementation Of Business Road Map as a Development of Business Model Canvas In The Ruang Temu Café In Samarinda
Author(s) -
Riyan Danu Setiawan,
Finnah Fourqoniah,
Muhammad Fikry Aransyah
Publication year - 2021
Publication title -
journal of business and management studies
Language(s) - English
Resource type - Journals
ISSN - 2709-0876
DOI - 10.32996/jbms.2021.3.2.9
Subject(s) - business model canvas , new business development , business analysis , road map , business model , business rule , business transformation , business process modeling , artifact centric business process model , business , electronic business , business process model and notation , business plan , business architecture , process management , business relationship management , business process , marketing , geography , cartography , work in process
Business actors must understand the importance of a business model in entrepreneurship; a business strategy is needed. There are several business models, but the one most often used by business actors is the Business Model Canvas or what we usually know (BMC). According to several studies, the Business Model Canvas can still be a business model that can still be developed into a more detailed business model and better mapping. Then from the Business Model Canvas, a new business model was developed, namely the Business Road Map, to win the market competition. Business Road Map is a pattern or Business Mapping Method to build a business model/business plan capable of creating growth over time. It was found that there was a significant increase in turnover after implementing the Business Roadmap. The actual Business Road Map is a development of the Business Model Canvas. Compared to other business models, the Business Road Map is considered to be much more detailed in business mapping and can also check the business's growth.