Open AccessThe Application of UTAUT Model To Understand The Purchase Intentions of Sayurbox During The COVID-19 Pandemic
Author(s) -
Siroj Jibril Al Rasyidi,
Hadi Purnomo,
Rosali Sembiring Colia
Publication year - 2022
Publication title -
international journal of business studies
Language(s) - English
Resource type - Journals
eISSN - 2622-4585
pISSN - 2580-0132
DOI - 10.32924/ijbs.v6i1.215
Subject(s) - expectancy theory , pandemic , psychology , social influence , covid-19 , life expectancy , unified theory of acceptance and use of technology , advertising , social psychology , marketing , business , demography , sociology , medicine , population , disease , pathology , infectious disease (medical specialty)
This study wants to analyze the effect of performance expectancy, effort expectancy and social influence of the Sayurbox application on their purchase intentions. This research was conducted quantitatively with the number of respondents being 100 Sayurbox consumers in Bekasi using Partial Least Square (PLS) analysis. The results of this study prove that performance expectancy and effort expectancy have a positive effect on purchase intentions, while social influence has no effect on consumer purchase intentions in Bekasi.