Open AccessMediating Effect of Brand Identity on Social Support and Customer Loyalty among Selected Supermarkets in Western Kenya
Author(s) -
Faraji Anduku Yatundu,
Kennedy Ntabo Otiso,
Tom O Mboya
Publication year - 2019
Publication title -
international journal of academics and research. business and management journal
Language(s) - English
Resource type - Journals
ISSN - 2617-4138
DOI - 10.32898/ibmj.01/1.3article06
Subject(s) - brand loyalty , business , marketing , loyalty , identity (music) , brand identity , loyalty business model , advertising , social identity theory , psychology , social psychology , service quality , art , service (business) , social group , aesthetics