Open AccessPricing Strategy and Customer Satisfaction: An Assessment of Loyalty and Retention of Customers in Kenyan Commercial Banks
Author(s) -
Bett Kiptoo
Publication year - 2018
Publication title -
ijarke business and management journal
Language(s) - English
Resource type - Journals
ISSN - 2617-4138
DOI - 10.32898/ibmj.01/1.2article16
Subject(s) - kenya , business , customer satisfaction , loyalty business model , customer retention , marketing , loyalty , service quality , service (business) , political science , law
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