Open AccessPengaruh Personal Branding dan Citra Merek Terhadap Keputusan Pembelian (Studi Kasus Kuantitatif BTS dan Album Love Yourself pada Fandomnya Army Bandung)
Author(s) -
Rezki Mutiara Indah,
Reza Saeful Rachman
Publication year - 2020
Publication title -
buana komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2774-2342
pISSN - 2774-2202
DOI - 10.32897/buanakomunikasi.2020.1.1.537
Subject(s) - advertising , psychology , humanities , art , mathematics , business