Open AccessFACTORS AFFECTING ONLINE HOTEL BOOKING INTENTION: A STUDY ON UUM STUDENTS
Author(s) -
Jo En Lim,
Fadhilah Mohd Zahari,
Rahimi Abidin
Publication year - 2022
Publication title -
journal of technology and operations management/journal of technology and operations management
Language(s) - English
Resource type - Journals
eISSN - 2590-4175
pISSN - 1823-514X
DOI - 10.32890/jtom2022.17.1.5
Subject(s) - the internet , business , advertising , affect (linguistics) , hotel industry , scope (computer science) , dimension (graph theory) , marketing , order (exchange) , service (business) , psychology , tourism , computer science , world wide web , political science , mathematics , communication , finance , pure mathematics , law , programming language