Open AccessConceptualisation of Nation Brand Image
Author(s) -
Bintang Handayani,
Basri Rashid
Publication year - 2013
Publication title -
international journal of management studies/international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2232-1608
pISSN - 2180-2467
DOI - 10.32890/ijms.20.1.2013.10384
Subject(s) - brand identity , brand image , tourism , national identity , nation branding , conceptual model , identity (music) , advertising , brand management , brand equity , image (mathematics) , corporate branding , conceptual framework , marketing , business , sociology , political science , public relations , aesthetics , computer science , social science , computer vision , politics , art , database , law
This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model. This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image. In addition, the theoretical relationship between national brand identity, national identity, tourism brand and nation brand image and is also explored. This paper eventually proposes a conceptual model of nation brand image and suggests that future research include the multi elements of national brand identity and national identity as the components of nation brand image. Keywords: Conceptual model, nation brand image.