Open AccessLos medios, el espectador y la narración: Poderes sutiles.
Author(s) -
Sergio Carlos Ramírez Amador,
AUTHOR_ID
Publication year - 2021
Publication title -
sincronía
Language(s) - English
Resource type - Journals
ISSN - 1562-384X
DOI - 10.32870/sincronia.axxv.n80.27b21
Subject(s) - narrative , mass media , power (physics) , monopoly , relation (database) , feeling , public opinion , sociology , mechanism (biology) , aesthetics , political science , media studies , politics , art , epistemology , social psychology , psychology , philosophy , law , literature , computer science , physics , quantum mechanics , database , economics , market economy
Since the proliferation of the mass media, society has experienced drastical changes, one of them in regards of power. In this essay I analize the power relationships between the mass media and their spectators, as well as their mechanisms and consecuences. I sustain that this mechanism is the narrative understood as a way of deliberately choosing information with the purpose to provide aesthetic feelings to the events on the world. This manipulation of reality generates a power relation as far as the citizen lacks alternative ways of knowing complex social realities, generating an information monopoly, information that can be manipulated both in its content (facts) and in its form (narrative) to show the spectator something that is not always the case. This would generate changes in public opinion which could be easily instrumentalized.