Open AccessOmnichannel Marketing Model Applied at the Shopping Centers in Medellín City
Author(s) -
María Isabel Rodríguez Salazar
Publication year - 2022
Publication title -
mercados y negocios
Language(s) - English
Resource type - Journals
eISSN - 2594-0163
pISSN - 1665-7039
DOI - 10.32870/myn.vi46.7662
Subject(s) - omnichannel , marketing , loyalty , focus (optics) , transparency (behavior) , advertising , business , consistency (knowledge bases) , focus group , continuance , computer science , psychology , artificial intelligence , social psychology , physics , computer security , optics