
Mercadotecnia de las ideas: el caso del Teletón mexicano
Author(s) -
Andrés Valdéz Zepeda
Publication year - 2000
Publication title -
mercados y negocios
Language(s) - Spanish
Resource type - Journals
eISSN - 2594-0163
pISSN - 1665-7039
DOI - 10.32870/myn.v0i3.4906
Subject(s) - humanities , political science , philosophy