Open AccessThe Effect of Sense of Movement in Audiovisual Media: A Study on Kineticism as a Formant of Expression in Globo News’ Institutional Motion Sequence Intolerância
Author(s) -
Ana Sílvia Lopes Davi Médola,
Henrique da Silva Pereira
Publication year - 2021
Publication title -
comunicación y sociedad
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.28
H-Index - 8
eISSN - 2448-9042
pISSN - 0188-252X
DOI - 10.32870/cys.v2021.7921
Subject(s) - movement (music) , hegemony , motion (physics) , sequence (biology) , filmmaking , sociology , object (grammar) , movie theater , art , computer science , linguistics , literature , political science , law , philosophy , aesthetics , artificial intelligence , politics , biology , genetics
This article analyzes the Brazilian cable television channel Globo News’ institutional motion sequence Intolerância. Israeli designer, Noma Bar, illustrated and directed Intolerância, which reveals in its discursive structures how the gaze of a Latin American country hegemonic media on the identity conflicts between West and East is aligned with Western powers. In the wake of Floch’s theoretical developments in plastic semiotics and Bergson’s postulations on the mechanism of the philosophy-centered filmmaking movement, this study aims to consider kineticism as a constitutive formant of visuality in audiovisual texts. The analyzed motion sequence is a notably exemplary object of establishing such hypothesis.