Open AccessTelevision audience measurement: the challenge posed by video streaming platforms
Author(s) -
Ana González-Neira,
Natalia Quintas-Froufe,
Jorge Gallardo-Camacho
Publication year - 2020
Publication title -
comunicación y sociedad
Language(s) - English
Resource type - Journals
eISSN - 2448-9042
pISSN - 0188-252X
DOI - 10.32870/cys.v2020.7284
Subject(s) - competitor analysis , consumption (sociology) , video streaming , service provider , advertising , service (business) , internet privacy , business , computer science , marketing , sociology , social science , real time computing