Bibliometric analysis of studies of brand content strategy within social media
Author(s) -
Elena Cuevas-Molano,
Manuel Sánchez-Cid,
Luis Matosas-López
Publication year - 2019
Publication title -
comunicación y sociedad
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.28
H-Index - 8
eISSN - 2448-9042
pISSN - 0188-252X
DOI - 10.32870/cys.v2019i0.7441
Subject(s) - content (measure theory) , social media , content analysis , advertising , business , computer science , sociology , mathematics , social science , world wide web , mathematical analysis
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