Open AccessConsumer perceptions of influencers’ sway over product purchasing
Author(s) -
José-Serafín Clemente-Ricolfe,
Patricia Atienza-Sancho
Publication year - 2019
Publication title -
comunicación y sociedad
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.28
H-Index - 8
eISSN - 2448-9042
pISSN - 0188-252X
DOI - 10.32870/cys.v2019i0.7296
Subject(s) - influencer marketing , purchasing , product (mathematics) , perception , business , advertising , marketing , order (exchange) , psychology , mathematics , relationship marketing , marketing management , geometry , finance , neuroscience