Open AccessPercepción de los consumidores respecto al peso que ejercen en ellos los influencers para la compra de productos
Author(s) -
José Serafín Clemente Ricolfe,
Patricia Atienza-Sancho
Publication year - 2019
Publication title -
comunicación y sociedad
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.28
H-Index - 8
eISSN - 2448-9042
pISSN - 0188-252X
DOI - 10.32870/cys.v2019i0.7296
Subject(s) - influencer marketing , humanities , art , business , marketing , relationship marketing , marketing management
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