Electoral television advertising and persuasion in Puebla 2010. An approach from Critical Discourse Analysis
Author(s) -
Carlos Enrique Ahuactzin Martínez,
José Antonio Meyer Rodríguez
Publication year - 2017
Publication title -
comunicación y sociedad
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.28
H-Index - 8
eISSN - 2448-9042
pISSN - 0188-252X
DOI - 10.32870/cys.v0i29.6281
Subject(s) - persuasion , advertising , critical discourse analysis , television advertising , political science , sociology , psychology , social psychology , business , politics , law , ideology
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