Open AccessSCIENTIFIC AND METHODOLOGICAL APPROACH TO EVALUATION OF ADAPTIVE MARKETING STRATEGY OF HOTEL ENTERPRISE ENTERPRISES
Author(s) -
Irina Petlin,
Mariana Vykliuk
Publication year - 2022
Publication title -
ìnfrastruktura rinku
Language(s) - English
Resource type - Journals
ISSN - 2519-2868
DOI - 10.32843/infrastruct65-15
Subject(s) - marketing strategy , business , marketing , adaptability , adaptive strategies , quality (philosophy) , marketing management , process (computing) , marketing research , return on marketing investment , resource (disambiguation) , marketing effectiveness , process management , computer science , economics , computer network , philosophy , management , epistemology , history , operating system , archaeology