Open AccessCREATING A BRAND BASED ON ARCHETYPES IN ENTERPRISE MANAGEMENT
Author(s) -
Ігор Володимирович Бурачек,
Віта Верстова,
Dina Yarmolyk
Publication year - 2022
Publication title -
ìnfrastruktura rinku
Language(s) - English
Resource type - Journals
ISSN - 2519-2868
DOI - 10.32843/infrastruct63-8
Subject(s) - archetype , brand management , brand extension , computer science , advertising , correctness , business , marketing , knowledge management , art , literature , programming language