Open AccessEXPORT POTENTIALS OF THE ENTERPRISE: ESSENCE AND FACTORS OF INFLUENCE
Author(s) -
Yuliia Fedotova
Publication year - 2021
Publication title -
ìnfrastruktura rinku
Language(s) - English
Resource type - Journals
ISSN - 2519-2868
DOI - 10.32843/infrastruct58-1
Subject(s) - economic potential , business , industrial organization , set (abstract data type) , resource (disambiguation) , production (economics) , relation (database) , economics , computer science , microeconomics , economic growth , computer network , database , programming language
The essence of the category «potential» is revealed. It is noted that it is more often defined as a set of opportunities in a particular area, but the term «potential» indicates not the implementation of the opportunity, but only its presence. The physical and economic approach to understanding potential is considered. Characterizing the economic potential of the enterprise, several approaches to the definition of this category are described: general; functional; production; Resource. The essence of the concept of «export potential», considered as part of the economic potential of an export-oriented enterprise, is defined in the possible volumes of supplies for the export of competitive products. The following approaches to determining the export potential of the enterprise are presented: a compass approach, a resource approach that is identical to the understanding of the category of «economic potential of the enterprise» and systemic and structural. The concept of «export potential of the enterprise» and «foreign economic potential of the enterprise» is delineated. The analysis of the internal potential of the enterprise is carried out as follows. First, the assessment of the provision of resources and the effectiveness of their use is carried out. Secondly, assessment of the competitiveness of export products. It is determined by a set of its consumer properties, which are advantages compared to competitor goods, in relation to compliance with public needs, considering the costs of their satisfaction and potential income. It is noted that when exporting goods, the enterprise can get both a direct economic effect from improving the financial results of the enterprise, and indirect from increasing the competitiveness of production. If the internal potential of the enterprise is high enough, then it is necessary to analyze the external export potential according to the following scheme. The first step is the analysis of foreign economic factors that have an impact on the formation and use of export potential. The second step is the analysis of marketing activities and sales in foreign markets. The third step is to analyze the innovative potential of the enterprise as an integral part of the export potential and constantly increase its level.