Open AccessMODERN BUSINESS IN UKRAINE: PROBLEMS AND PROSPECTS OF DEVELOPMENT
Author(s) -
Nataliia Lialina,
Galyna Matviienko-Biliaieva,
Анастасія Панчук
Publication year - 2021
Publication title -
ìnfrastruktura rinku
Language(s) - English
Resource type - Journals
ISSN - 2519-2868
DOI - 10.32843/infrastruct53-9
Subject(s) - entrepreneurship , profit (economics) , business , order (exchange) , quality (philosophy) , ukrainian , population , marketing , competition (biology) , industrial organization , economic system , economics , finance , sociology , ecology , philosophy , linguistics , demography , epistemology , biology , microeconomics
The article considers the theoretical provisions and practical recommendations for the development of entrepreneurial activity in Ukraine. The purpose of the study is the current state and negative trends in the development of national entrepreneurship, including small and medium-sized businesses. The validity of the forecasts of modern business development under different scenarios of the market situation remains unsatisfactory.In today's market conditions, where the conditions of competition are becoming tougher every day, it is impossible for small and medium-sized businesses to operate without creating a clear system of interaction with the external environment and optimizing their activities to meet consumer needs and maximize profits.For Ukrainian organizations, enterprise management as a system, in the complex conditions of modern business, is especially important because the changing situation in the country, the gradual development of a new economic order makes more and more entrepreneurs and logistics realize the need to achieve not only modern (immediate profit), but and long-term goals. Depending on the stage of development of the enterprise at the moment, it can be offered measures to optimize both the system as a whole and its individual parts.In the market you can find many different forms of entrepreneurship. The concept of entrepreneurship is a lifestyle of an individual country and its population. This concept appears in many areas of activity to improve its quality. It has many economic, psychological, sociological, cultural and technical aspects.Entrepreneurship through innovation in a rapidly changing economic environment is a driving force against negativity in society. Entrepreneurs can effectively use natural resources, innovative ideas. They make a great contribution to strengthening the country's economy by creating labor markets. Therefore, the problem of business development in small and medium-sized businesses is becoming relevant. The business development program should be based on the principles of objectivity, transparency, transparency, efficiency and focus on the interests of the country.