Open AccessANALYSIS OF THEORETICAL AND METHODOLOGICAL APPROACHES TO THE INSTRUMENTAL SUPPORT OF THE MARKETING TESTING PROCEDURE FOR ASSESSING THE MARKET PROSPECTS OF PRODUCT INNOVATIONS WITHIN THE STAGES OF INNOVATIVE CYCLE
Author(s) -
Yeugene Nagornyi,
Svitlana Berezova
Publication year - 2020
Publication title -
ìnfrastruktura rinku
Language(s) - English
Resource type - Journals
ISSN - 2519-2868
DOI - 10.32843/infrastruct45-22
Subject(s) - product (mathematics) , marketing , new product development , instrumental variable , product lifecycle , economics , computer science , econometrics , management science , business , mathematics , geometry