
BRAND MANAGEMENT IN THE STRATEGIC ENTERPRISE MANAGEMENT SYSTEM
Author(s) -
Yelyzaveta Martysh,
Elena Hristoforova,
Т Б Новикова
Publication year - 2019
Publication title -
ìnfrastruktura rinku
Language(s) - English
Resource type - Journals
ISSN - 2519-2868
DOI - 10.32843/infrastruct38-30
Subject(s) - business , brand management , process management , strategic management , marketing