Open AccessMETHODOLOGY OF FORMATION OF THE FINANCIAL AND ECONOMIC COMPONENT OF MARKETING PROCESSES IN COMMERCIAL ACTIVITY
Author(s) -
Yuliia Radzikhovska,
Myroslava Solohub,
Iryna Dovhan
Publication year - 2021
Publication title -
pričornomorsʹkì ekonomìčnì studìï
Language(s) - English
Resource type - Journals
eISSN - 2524-0900
pISSN - 2524-0897
DOI - 10.32843/bses.72-11
Subject(s) - marketing , marketing management , quantitative marketing research , marketing strategy , marketing research , business , marketing mix modeling , return on marketing investment , marketing plan , marketing effectiveness