Open AccessTHE IMPACT OF THE PANDEMIC ON THE DIGITALIZATION OF BUSINESS PROCESSES
Author(s) -
Natalia Boretska,
Pavlo Yakovenko
Publication year - 2021
Publication title -
pričornomorsʹkì ekonomìčnì studìï
Language(s) - English
Resource type - Journals
eISSN - 2524-0900
pISSN - 2524-0897
DOI - 10.32843/bses.70-9
Subject(s) - business , digital transformation , work (physics) , competitive advantage , covid-19 , pandemic , process management , industrial organization , marketing , political science , engineering , medicine , disease , pathology , infectious disease (medical specialty) , mechanical engineering , law
The article considers the impact of the pandemic on the digitalization of business processes of companies. The degree of digitalization of processes in different countries has been established. It is determined that the development of digitalization integrated with business strategies becomes a necessary condition for ensuring the future competitiveness of enterprises. The results of the study showed that companies are forced to switch to technologies that they may not have planned to implement for some time and reconsider their strategic priorities. And at the present stage it is a reality to which the COVID-19 pandemic has brought us and has made radical changes in the work of companies. After analyzing the latest research of both domestic and foreign scientists, we outlined the main problems faced by companies in a pandemic and which can be solved by digital transformation. It is determined that the epidemic can be the turning point after which telework will become common practice and prove to leaders that their employees can work from home as efficiently as in the office with the right technology, the right approach to management and culture. In conditions of uncontrolled chaos, the viability of the company requires a review of the strategy and tactics of its preservation. Accordingly, those companies that have the best and most flexible management tools will survive. It is proved that the use of certain innovative levers becomes a prerequisite for leadership and a guarantee of sustainable competitive advantage of enterprises. The research outlines the main advantages of digitalization of business processes. It has been found that many business owners in pandemic languages need to combine creative approaches to thinking, managing their company and digitalizing their business in order to stay on the market and open new horizons, which is not only an anti-crisis tool but also a general way to increase company revenue. The foreign experience of introduction of automation of production, artificial intelligence, digitalization of business processes is investigated and conclusions concerning possibility of its use in domestic companies are made.