Open AccessPROSPECTS FOR THE DEVELOPMENT OF DOMESTIC BUSINESS UNDER CONDITIONS OF DIGITALIZATION
Author(s) -
Liudmyla Shostak,
Olha Slobodianiuk
Publication year - 2021
Publication title -
pričornomorsʹkì ekonomìčnì studìï
Language(s) - English
Resource type - Journals
eISSN - 2524-0900
pISSN - 2524-0897
DOI - 10.32843/bses.70-16
Subject(s) - business , digital economy , competence (human resources) , quality (philosophy) , marketing , computer science , economics , management , philosophy , epistemology , world wide web
The article examines the dependence of the level of capitalization on digital development in leading IT companies, analyzes the results of these ratings, which characterize the place of the country according to the results of digitalization. The 2020 pandemic highlighted the need to accelerate the development of services such as “smart city” and “digitalization of education”. These services are an important component of the development of the digital economy because they relate to those areas of society that, unfortunately, are still in analog rather than digital format. For the effective development of digitalization of the business environment, it is necessary to focus on the provision of functional components. Formation of a quality system of personal data protection for all subjects of the digital economy. Creation of a developed digital infrastructure to ensure maximum Internet coverage of the territory of Ukraine. Particular attention should be paid to remote villages, settlements, mountainous areas, hard-to-reach areas, individual objects of social infrastructure, because they are in the so-called digital divide. Development of highly qualified human potential and capital that will meet world requirements and use the latest technologies. Accordingly, the need for highly educated specialists is urgent and undeniable, because only the possession of specific skills and competence will enable the national economy to integrate into the global digital society. The main strategy in the digitalization of the business environment is to determine the formation of an effective internal market with the formation of consumers’ motivational needs for digital products, creating conditions for national security, increasing the competitiveness of domestic enterprises and their products in both domestic and foreign markets. In line with the strategy of domestic digitalization of the business environment, the focus should be on the development of additional services, such as “smart city” and “digitalization of education”, which are important components of “Industry 4.0.” and relate to those areas of life (industry, public safety, medicine, ecology, transport, etc.) that are still in analog format.