Open AccessMARKETING OF PROVISION OF EDUCATIONAL TOURIST SERVICE OF THE BLACK SEA REGION IN THE CONDITIONS OF COVID-19
Author(s) -
Sergiy Tsviliy,
Darya Gurova
Publication year - 2021
Publication title -
pričornomorsʹkì ekonomìčnì studìï
Language(s) - English
Resource type - Journals
eISSN - 2524-0900
pISSN - 2524-0897
DOI - 10.32843/bses.64-16
Subject(s) - tourism , marketing , context (archaeology) , business , service (business) , relevance (law) , process (computing) , public relations , order (exchange) , covid-19 , black sea , higher education , political science , geography , computer science , medicine , oceanography , disease , archaeology , finance , pathology , geology , infectious disease (medical specialty) , law , operating system
The relevance of the study is to find new ways to ensure compliance with the process of providing educational tourist services in the context of the factors of COVID-19. The modern signs of coronavirus development of universities of the Black Sea region are indicated. The fundamental issues of marketing education in tourism are identified. There is conducted a marketing study of the peculiarities of obtaining higher tourism education on the basis of studying the point of view of teachers of universities of the Black Sea region by the method of survey. A profile of the process of providing higher education for the training of specialists in the field of tourism has been compiled. Recommendations have been developed for heads of universities in order to make management decisions to improve the process of providing educational services, taking into account the factor of pedagogical potential. The conclusion is made about the effectiveness of the development of the marketing complex in ensuring the advantages of universities.