Open AccessCOMPREHENSIVE APPROACH TO OMNICHANNEL MARKETING STRATEGY IN RETAIL TRADE
Author(s) -
T. V. Shtal,
Надія Проскурніна
Publication year - 2020
Publication title -
pričornomorsʹkì ekonomìčnì studìï
Language(s) - English
Resource type - Journals
eISSN - 2524-0900
pISSN - 2524-0897
DOI - 10.32843/bses.60-25
Subject(s) - omnichannel , business , marketing , retail trade , commerce