
THEORETICAL PRINCIPLES OF APPLICATION OF COMPETITIVE STRATEGY AND IMPLEMENTATION OF STRATEGIC MANAGEMENT OF COMPETITIVENESS OF ENTERPRISES
Author(s) -
Oksana Gamova
Publication year - 2020
Publication title -
pričornomorsʹkì ekonomìčnì studìï
Language(s) - English
Resource type - Journals
eISSN - 2524-0900
pISSN - 2524-0897
DOI - 10.32843/bses.48-105
Subject(s) - business , competitive advantage , strategic management , industrial organization , process management , marketing