Open AccessORGANIZATIONAL AND ECONOMIC PREREQUISITES OF THE NECESSITY OF IMPLEMENTATION OF MARKETING TESTING PROCEDURE FOR EVALUATION OF MARKET PROSPECTS OF PRODUCT INNOVATIONS
Author(s) -
Yeugene Nagornyi,
Svitlana Berezova
Publication year - 2019
Publication title -
black sea economic studies
Language(s) - English
Resource type - Journals
eISSN - 2524-0900
pISSN - 2524-0897
DOI - 10.32843/bses.44-9
Subject(s) - product (mathematics) , business , process management , marketing , new product development , knowledge management , computer science , mathematics , geometry
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