Open AccessORGANIZATIONAL AND ECONOMIC PREREQUISITES OF THE NECESSITY OF IMPLEMENTATION OF MARKETING TESTING PROCEDURE FOR EVALUATION OF MARKET PROSPECTS OF PRODUCT INNOVATIONS
Author(s) -
Yeugene Nagornyi,
Svitlana Berezova
Publication year - 2019
Publication title -
pričornomorsʹkì ekonomìčnì studìï
Language(s) - English
Resource type - Journals
eISSN - 2524-0900
pISSN - 2524-0897
DOI - 10.32843/bses.44-9
Subject(s) - product (mathematics) , business , process management , marketing , new product development , knowledge management , computer science , mathematics , geometry