Open AccessA CONSUMER BEHAVIOR: THE IMPACT OF POST-PURCHASE SATISFACTION AND POST-PURCHASE DISSONANCE
Author(s) -
O.I. Shcherba
Publication year - 2020
Publication title -
gabìtus (odesa. online)/gabìtus (odesa. print)
Language(s) - English
Resource type - Journals
eISSN - 2663-5216
pISSN - 2663-5208
DOI - 10.32843/2663-5208.2020.20.2
Subject(s) - cognitive dissonance , consumer satisfaction , psychology , advertising , marketing , business , social psychology