Open AccessLOYALTY IN CONSUMER BEHAVIOR: SOCIOLOGICAL DETERMINANTS
Author(s) -
O.I. Shcherba
Publication year - 2020
Publication title -
gabìtus (odesa. online)/gabìtus (odesa. print)
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2663-5216
pISSN - 2663-5208
DOI - 10.32843/2663-5208.2020.17.2
Subject(s) - sociology , loyalty , sociological theory , consumer behaviour , psychology , social psychology , social science , marketing , business