Open AccessПОВІДОМЛЕННЯ ПРЕССЛУЖБ ОРГАНІВ ПУБЛІЧНОЇ ВЛАДИ РЕГІОНАЛЬНОГО РІВНЯ: СТРУКТУРА ТА СТИЛІСТИКА
Author(s) -
V. M. Dreshpak
Publication year - 2020
Publication title -
deržava i regìoni. serìâ: socìalʹnì komunìkacìï
Language(s) - English
Resource type - Journals
ISSN - 2219-8741
DOI - 10.32840/cpu2219-8741/2020.1(41).17
Subject(s) - political science , mediation , press release , public administration , function (biology) , business , advertising , law , evolutionary biology , biology
The article discusses the structural and stylistic aspects of the posts from press services of the Dnipropetrovsk and Odessa regional state administrations, which are available on their websites. The relevance of this study is caused by the transformation of the system of mass communication of public authorities with citizens, in particular, the expansion of the sphere of direct contacts of public authorities with their target audiences without the mediation of the media and the need to form a complete cycle of media production on the basis of press services. This requires an appropriate level of organization of communication of public authorities with the public and the qualification of staff. The purpose of the article is to identify the structural and stylistic features of the posts from press services of regional public authorities on their websites. Studies performed using methods: comparative analysis, content analysis, analysis and synthesis. It has been demonstrated that news posts from press services on official web-sites of regional-level public authorities have styling features of both PR-products and journalistic works. It is suggested that this is due to the desire to implement in one information flow its own information function and the function of public opinion management. Comparison of posts from the press services regional state administrations revealed different approaches to the structure and stylistics of these texts. The materials of the press service of the Dnepropetrovsk Regional State Administration are structured according to a single model and stylistically close to publications in Internet editions, and Odessa – have structural differences, but stylistically more to press releases. In studied reports revealed a number of common stylistic defects, indicating a need for further work to improve the quality of media products. Key words: press service, web site, structure of media reports, style of media reports, public authorities.