Open AccessCONCEPTUAL APPROACH OF FORMING OF MARKETING STRATEGY OF SUBJECTS OF INSURANCE MARKET IS IN THE CONDITIONS OF DIGITAL ECONOMY
Author(s) -
Liliya Ignatovich,
Mykola Ivanov
Publication year - 2021
Publication title -
priazovsʹkij ekonomìčnij vìsnik
Language(s) - English
Resource type - Journals
ISSN - 2522-4263
DOI - 10.32840/2522-4263/2021-4-5
Subject(s) - marketing strategy , marketing , business , profit (economics) , digital marketing , market share , marketing plan , marketing management , economics , microeconomics