Open AccessEVALUATION OF THE EFFECTIVENESS OF DIGITAL ADVERTISING AND IMPACT ON THE MARKETING ACTIVITIES OF THE ENTERPRISE
Author(s) -
Valentyna Khrapkina,
Alina Ivanova
Publication year - 2021
Publication title -
priazovsʹkij ekonomìčnij vìsnik
Language(s) - English
Resource type - Journals
ISSN - 2522-4263
DOI - 10.32840/2522-4263/2021-3-13
Subject(s) - advertising , business , online advertising , digital marketing , promotion (chess) , the internet , advertising research , marketing , advertising campaign , native advertising , process (computing) , social media , computer science , political science , world wide web , politics , law , operating system