Open AccessTHE INFLUENCE OF THE SOCIAL MEDIA AND CONTENT CHOICE ON THE EFFECTIVENESS OF THE INTERACTION AND INVOLVEMENT OF THE TARGET AUDIENCE
Author(s) -
Iryna Sadovskа,
Svitlana Petropavlovs’ka
Publication year - 2020
Publication title -
priazovsʹkij ekonomìčnij vìsnik
Language(s) - English
Resource type - Journals
ISSN - 2522-4263
DOI - 10.32840/2522-4263/2020-6-23
Subject(s) - content (measure theory) , psychology , media content , social media , social psychology , advertising , computer science , multimedia , business , world wide web , mathematics , mathematical analysis