Open AccessMAIN COMPONENTS OF THE EFFECTIVE FUNCTIONING OF THE CORPORATE BRAND STRATEGY
Author(s) -
Olga Kalaman,
Denis Mandrykin
Publication year - 2020
Publication title -
priazovsʹkij ekonomìčnij vìsnik
Language(s) - English
Resource type - Journals
ISSN - 2522-4263
DOI - 10.32840/2522-4263/2020-6-15
Subject(s) - business , brand strategy , process management , marketing , industrial organization , brand management