Open AccessMETHODICAL APPROACH TO MARKETING TESTING AND EVALUATION OF MARKET PROSPECTS OF PRODUCT INNOVATIONS AT THE STAGES OF THE INNOVATION CYCLE OF THEIR DEVELOPMENT
Author(s) -
Yeugene Nagornyi
Publication year - 2020
Publication title -
priazovsʹkij ekonomìčnij vìsnik
Language(s) - English
Resource type - Journals
ISSN - 2522-4263
DOI - 10.32840/2522-4263/2020-4-8
Subject(s) - new product development , business , marketing , product (mathematics) , product lifecycle , product innovation , process management , industrial organization , mathematics , geometry